Sou Botafogo

Botafogo is one of the most traditional football teams in Brazil. Sou Botafogo is the club's supporter program and it means, literally, "I am Botafogo". This project is a Re-Branding of Sou Botafogo, using brand management theory.

[Facebook] TEXT: I'm Golden (type of membership)

[Facebook] TEXT: CONNECTION to Botafogo is bigger each time. Sou Botafogo App.

[Facebook] TEXT: CONNECTION to Botafogo is bigger each time. Sou Botafogo Website.

[Hotsite] TEXT: This christmas, give to your friend the STRENGTH of the lonely star..

[Real World Application] TEXT: I'm the black and white constellation. (Walk of Fame in which at a certain number of new supporters a new star is added, forming a constellation of BOTAFOGO's past legends )

[Facebook] TEXT: The black and white constellation.

↑Back to Top